TEAM BUILDING
Particularly in times of economic downturn, efficiency is of supreme importance across all industry bases; whilst companies may be looking to cut their costs, many still invest in staff motivation, training and development programmes, having developed an understanding of just how crucial strong internal relationships can be for success.
Louise Edwards of HR Success says that one of the barriers she comes across time and time again is that corporate heads often seem to understand that ‘team building’ is important but are not quite sure what it is or how to achieve it. In the terms of a sports club, she says, the team (i.e. what it is and how it is defined) is obvious and easy to identify. In contrast, she says, within a company – particularly a multi-layered, larger organisation, definitions may become more confused. Many define a business ‘team’ as the group of people who report to the same boss – a department, for example. However, according to Edwards, it is more productive to define a team as a group of people working towards a common goal. In training terms, therefore, this group could be members of a department with the same roles and responsibilities, such as a sales team with the common goal of selling or even the organisation as a whole, whose ‘goal’ in this case is the continued success of the organisation, their many different skills and roles all contributing to this in a number of ways.
Brenda Durham of Corporate Trouble-Shooters believes it inevitable that to some extent conflict will exist in a successful workplace since the necessary diversity of skills and personalities required for success will also unavoidably lead to misunderstandings and disharmony from time to time. A cohesive unit that minimises friction, she believes, can however be developed in any organisation committed to investment in its people. Whilst the taking on of external expertise for staff training and team building programmes can be costly, a number of companies, particularly those with a robust human resources department, are undertaking the training themselves. Liaison Wizards, established in 2001 and headed by Jeff Blackshaw, offers free training and development advice to companies wishing to offer motivation seminars designed in house, in the belief that contextualised training is always more effective. The company’s own business model is based upon generating revenue from advertising on their popular website – a great success, so far, having surpassed financial projections for each year it has been in operation to date.
Blackshaw likens the key to successful corporate team building to the tactics employed in a less formal sporting environment. He says that bonds, connections and empathy developed between members of a rugby team, for example, can also be developed within a department in the business world or even at company level. He says that good team work is fostered by respect, encouragement, shared enthusiasm and a caring and supportive workplace. Trying to exploit or dictate to personnel is sure to lead to failure, Blackshaw says.
Brian Osbourne, Human Resources Director of Opmax Inc, believes that programmes developed in house are inherently more likely to be of greater success than external offerings for two main reasons. Most importantly, he says, people are much easier to motivate if they themselves can be involved in designing and deciding activities – this level of consultation at the planning stage being much easier to achieve for an internal department than an external consultant. Of only slightly less importance, says Osbourne, training activities must be perceived by participants as providing outcomes geared towards developing the individuals’ potential, Once again, programmes developed by people with an insight into the personalities and culture at hand can be more easily tailored to suit the distinctive needs of that particular audience.
According to Osbourne, one of the biggest barriers to successful
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